“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market,” said James Quincey, president and CEO of The Coca‑Cola Company. This is not the first time the two brands have come together. In 1900, the Cuba Libre cocktail was invented using Bacardi Rum, Coca‑Cola and lime at the American Bar in Havana. The global benchmark for alcoholic beverage volume (ABV) is 5%, but it will vary by market.
