Coca-Cola President and CEO James Quincey stated that the tariffs could raise the company’s costs, with the impact being most significant in the U.S. market. In response, Coca-Cola has emphasized its flexibility in packaging options to maintain profitability and competitiveness.
One of the company’s strategies is to increase the use of PET bottles as an alternative to aluminum cans. Quincey explained: "If one type of packaging experiences a rise in input costs, we have other options that allow us to compete in the affordability space."
