Over the past five years, gin consumption in Argentina has grown by 27.5%, and demand has remained stable. Cocktails such as gin and tonics, Negronis, and Martinis have played a key role in its popularity, while aged and luxury gins are gaining traction among discerning consumers in bars, hotels, and private settings.
The rise of artisanal gin production has been particularly notable. A number of independent producers, unaffiliated with international beverage conglomerates, have strengthened their position through focused marketing strategies, helping shape local consumer preferences and establishing Argentina as an emerging player in the global gin scene.
