The report also predicts the cocktails expected to dominate in 2025. Among them, the mojito is set to take center stage, reflecting a growing consumer preference for refreshing, experiential drinks. “As 2025 approaches, consumers are redefining how they connect—using cocktails as a bridge to new experiences, perspectives, and deeper relationships. At Bacardí, we’re embracing this shift from consumption to curation, where consumers are not just seeking drinks, but meaningful experiences enjoyed over a cocktail,” said Mahesh Madhavan, Chief Executive Officer of Bacardí Limited.
