In comparison, Mexico's energy drink consumption reached 280 million liters in 2023 and is expected to rise to 295 million liters by 2024, driven by strong demand in work and sports contexts. Similarly, Colombia and Chile recorded consumption levels of 138 million liters and 128 million liters respectively in 2023, with stable projections for 2024.
Regarding prices, Chile and Mexico reported the highest average costs for energy drinks at €3.6 and €3.4 per unit, reflecting marketing strategies that position these beverages as premium products. In contrast, Peru's average price was €2.4, attributed to lower import and logistics costs compared to other countries.
