(Image: Refrina / stock.adobe.com)

(Image: Refrina / stock.adobe.com)

Mexico: Grupo Modelo announces three brands in Kantar BrandZ 2025 ranking

Grupo Modelo celebrates the recognition of three of its brands in the Kantar BrandZ 2025 ranking, further cementing its status as a global leader in the beer industry. Corona ranked first as the most valuable brand, followed by Cerveza Modelo in third place and Cerveza Victoria in sixth.

The rankings were based on innovation and consumer relationships. Cerveza Corona was valued at over €18 billion, making it the top beer brand. Cerveza Modelo, worth more than €11 billion, remains a staple of Mexican beer culture and a top choice among consumers.

Meanwhile, Cerveza Victoria, valued at €3.5 billion, has consistently maintained its strong market position.

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