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(Image: Coca Cola Femsa)

(Image: Coca Cola Femsa)

Mexico: Coca-Cola FEMSA increases revenue by 14%

In the fourth quarter, Coca-Cola FEMSA recorded a 2.2% volume growth, a 14.3% revenue increase, and a 25% rise in operating profit.

According to the annual financial report, the company’s total volume growth reached 4.4%, revenue increased by 14%, and operating profit grew by 17.5%.

CEO Ian Craig stated, "During 2024, we continued to take advantage of the growth momentum of our business and strengthened our portfolio and increased our customer base."

Additionally, the company introduced "Juntos+ Advisor," an AI-powered sales tool, in Brazil.

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