Carlo Pirrone, new Secretary General of FEVE (Image: FEVE)

Carlo Pirrone, new Secretary General of FEVE (Image: FEVE)

Carlo Pirrone appointed new Secretary General of FEVE

The European Container Glass Federation (FEVE), has announced the appointment of Carlo Pirrone as its new Secretary General, effective 3rd March 2025. He succeeds Adeline Farrelly, who has led the organization since 2008, championing sustainability and circular economy initiatives.

Pirrone, a seasoned expert in European policy, trade, and packaging, takes on the role at a crucial time for the container glass industry as it faces challenges in competitiveness, innovation, and sustainability within the EU's evolving policy framework.

“I am honored to take on this role at such a transformative moment,” said Pirrone, emphasizing the need for EU policymakers to prioritize sustainability and industrial competitiveness.

FEVE President Martin Petersson welcomed Pirrone’s appointment, highlighting his strategic vision and leadership as key assets in navigating industry challenges. He also expressed gratitude to Adeline Farrelly for her years of dedication and impactful leadership.

Pirrone previously served as Director of the Brussels office for Seda International Packaging Group and held key positions in Europen and BusinessEurope. He holds a master’s degree from Bocconi University and is fluent in four languages.

Outgoing Secretary General Farrelly expressed confidence in the transition, praising Pirrone’s expertise and the strong team at FEVE.

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