A jury of 150 experts will subject the submitted beers to a critical and objective examination on August 7 and 8. During the two-day tasting at the Nuremberg Exhibition Center, only the sensory quality of the beers counts: the focus is on appearance, aroma and taste as well as typical varietal characteristics.
The winning beers will be awarded this year on September 17 at drinktec in Munich. Following the award ceremony, the Winners’ Night will take place as usual, where the winning beers can be sampled at what is probably the “most top-class beer bar in the world”.
One of the new features of the European Beer Star 2025 is the merging of the two previously separate Smoke Beer and Strong Smoke Beer categories. In addition, the Pale Ale and India Pale Ale categories will no longer differentiate between Traditional Style and New Style. As a result, 72 different categories will be tasted at the European Beer Star 2025.
Mixed beer beverages can be found in the product portfolios of breweries worldwide. Radler, Shandy and others enjoy great popularity among consumers. Mixed beer drinks are not competing products to traditional beers, but refreshing alternatives. Breweries can benefit from this on several levels: Securing sales, spreading risk or expanding the target group, to name just a few points.
For these reasons, the European Beer Star tasting will be looking for the Beer Mix Champion in two categories for the first time this year − with alcohol and non-alcoholic. The detailed category descriptions for this “competition within a competition” can be found on the Beer Mix Champion details page on the European Beer Star homepage.
The European Beer Star sustainability award is once again part of this year's competition. For the fourth time, the Future Award is looking for breweries that manage to combine outstanding beer quality with sustainable management. This year's focus will be on the efficient use of water as a raw material. An interdisciplinary jury will assess the submitted entries in terms of ecology, economy, social and cultural aspects and select the winners of the sustainability award.
Further information and registration on: www.european-beer-star.com
