The operation aims to take advantage of orange production in Brazil to meet the growing demand for fresh and traceable fruit juices in France. As one of the world's top three orange juice suppliers, LDC is using its plantations and factories in Brazil to strengthen the Montebelo Brasil brand as the market leader for fresh fruit juices in France.
Aurélien Grisval, responsible for the juice market at LDC, stated: “Our targets with this project are twofold: to offer a 100 percent natural product while guaranteeing the traceability of the oranges, thus establishing a connection between LDC as a citrus producer in Brazil and the final consumer.”
