In 2023, the United States imported more than 321 million liters of tequila from Mexico, making it the world's largest importer of this spirit. Additionally, tequila sales surpassed those of American whiskey in the U.S. spirits market in 2022, with tequila sales totaling $6.5 billion and whiskey sales totaling $5 billion, according to the Distilled Spirits Council of the United States (Discus).
Meanwhile, tequila consumption grew from 20 million nine-liter cases in 2019 to 30.1 million nine-liter cases in 2023. According to Discus, tequila has increased its volumes in the United States by 294 percent at an average rate of 7.1 percent per year since 2003.
