The U.S. market, which represents 30 percent of Pernod Ricard’s sales, experienced a 9 percent decline in sales last year, largely due to price increases and inflationary pressures. Despite this, Pernod Ricard anticipates the market will stabilize and eventually return to its historical growth rate of 4 percent to 5 percent.
In terms of product performance, the company’s international strategic brands segment saw a 3 percent decrease in sales, with Martell Cognac among the most affected. Conversely, the Jameson and Havana Club brands reported growth, with increases of 1 percent and 8 percent, respectively.
In summary, while Pernod Ricard faces notable challenges in key markets like the United States, its diverse product range and geographical reach position it well to navigate these difficulties and leverage opportunities in emerging markets, such as India.
