Doemens News: Finest Beer Selection 2025 – What conclusions do you draw from the first two editions?
Dr. Werner Gloßner: We had a strong start. You have to keep in mind that we started from scratch. Neither the brand, the logo, nor our intention was known at first. And without proper attention to media work, so that relevant people in the industry take notice, the programme would not have grown as fast as it did. We have not only reached a considerable number of potential participants, but also received many positive responses afterwards.
DN: What is your motivation for the third edition?
Dr. Gloßner: We laid the foundation for success in the first two rounds. Now we will continue to build on this foundation so that this distinction has an even greater impact on the end consumer. This cannot be done without the breweries, but it must be our goal to anchor the Finest Beer Selection across all stages of the value chain.
DN: In a nutshell, what are the main benefits for breweries of taking part in the Finest Beer Selection?
Dr. Gloßner: A neutral quality inspection carried out by a highly professional tasting team. In addition, effective marketing tools are provided to firmly establish the high quality of your own products in the minds of customers and beer drinkers.
