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(Image: Adriana / stock.adobe.com)

(Image: Adriana / stock.adobe.com)

Mexico: José Cuervo confirms new global investments

José Cuervo plans to invest between $100 million and $120 million in 2025, despite anticipating a challenging year due to moderate consumption trends and trade uncertainty with the United States.

According to projections by market research agency SteepSource, the overall performance of the spirits category remains negative. However, Rodrigo de la Maza, General Director of Administration and Finance, expects the tequila industry to grow by 1.7%.

These forecasts assume that the proposed U.S. tariffs on Mexican imports are not implemented.

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Riccardo Gobbis, new Managing Director of Vetropack Italia S.r.l. (image: Vetropack Holding AG)