In 2023, the leading companies driving sales volumes in Brazil were Companhia Muller De Bebidas, Diageo, and Engarrafamento Pitu. The report indicates that Companhia Muller De Bebidas held a 10.8% volume share, followed by Diageo at 10.6% and Engarrafamento Pitu at 8.2%.
The dominant spirits category in Brazil was soft drinks, accounting for 40.1% of the category’s value, followed by vodka at 15.6% and liqueurs at 13.8%. Specialty spirits also held the largest share in volume terms, making up around 60% of consumption in nine of Brazil’s top spirits-drinking cities, including São Paulo, Rio de Janeiro, and Belo Horizonte.
