This trend reflects the evolving consumer profile, which is more modern, discerning, and attuned to global trends. RTDs not only attract new customers but also offer operational benefits to producers and establishments by reducing preparation time, thereby optimizing service efficiency.
Another advantage of this growing market is the potential for bars and restaurants to form partnerships with beverage brands, expanding their product range and enhancing their brand image. These collaborations allow establishments to strengthen their appeal while catering to the increasing demand for convenience and variety in the beverage sector.
