If Euromonitor’s projections for 2026 hold, sales will reach 1.1 billion liters, up from 140 million liters in 2018 and 980 million liters in 2024.
Thanks to a wave of innovations in recent years, consumers looking to reduce their alcohol intake now have more options with flavors that closely resemble traditional beer.
This evolving landscape is expanding consumption opportunities, including occasions like lunchtime on a workday.
