According to data from consultancy firm Scentia, alcohol-free beer sales have doubled in the past year, now accounting for 1% of total beer sales in the country. This growth is attributed to product innovation by both major breweries and craft producers, as well as a shift in consumer preferences toward alcohol-free options.
Despite its small market share, the rise of 0.0% beer stands in stark contrast to the broader market, where reduced purchasing power has led to significant drops in consumption. The alcoholic beverage sector has been hit particularly hard, experiencing the steepest declines as consumers cut back on spending.
